Vehicle Story
A car that was voted as the world’s second most influential car in 1999 (sitting below the Ford Model T and above the Citroen DS) probably requires little by way of introduction here. Certainly no mean feat for a utilitarian peoples’ car born out of post-World War Two austerity.
The Mini’s long production life and the advent of niche marketing techniques gave rise to countless model variants and special edition cars. A cunning way to eek out sales and prolong the life of a long in the tooth design, the classic Mini’s various special editions warrant a pub quiz all of their own.
The Mini Limited Edition 1000 started it all in 1976. This car, fondly nicknamed “Stripey” due to its twin coachlines running the length of the car, was a precursor to literally dozens of limited production models. What was interesting about Stripey, however, was that it was the first Mini to feature eye-ball air vents, twin chrome door mirrors and reclining front seats. These features all soon followed into full scale Mini production.
The special edition Mini’s may have seemed a little random in their inspiration but there was some logic at play. Groups could be defined by those with time on their hands. There were the Anniversary cars based on production milestones – such as the Mini 20, Mini 25, Mini 30…….you get the picture. Then there were the London or “Posh” Minis – such as the Mayfair, Ritz, Piccadilly, Park Lane and Chelsea. A theme around colours also featured – including the Mini Red Hot, Rose, Sky, Jet Black and Flame.
In 1988 the Mini Designer, as featured here, appeared. The Designer had received input from none other than cultural icon Mary Quant. Quant was so closely associated with the London of the swinging sixties that the Mini Designer could almost qualify as one of the London Minis. The Mini Designer was based on the 998cc Mini City but boasted a raft of extras including tinted glass, opening rear side windows, leather rimmed sports steering wheel and vanity mirrors (of course!) on both sun visors. Available only in Black as seen here (PMA - BLVC90) or White, the Designer featured striking black and white striped upholstery with Mary Quant’s signature embossed into leather tags on the seat backs. Only 2,000 Mini Designers were produced, 1,000 in each colourway. Today less than 90 are thought to remain in use.