Vehicle Story
Very few cars are as powerfully representative of time and place as a first-generation Ford Mustang.
It has the stars and stripes running through it like a stick of rock and it instantly evokes a whole oeuvre of movies, songs, heroes and rogues that capture the freedom and excitement of a very different, determinedly rebellious, late 20th century American Dream.
When the Mustang was introduced in 1964, Ford hoped that it might sell as many as 100,000 per year. They sold 22,000 on the first day and surpassed their initial annual estimate within three months.
The Mustang’s winning formula was, partly, a combination of a beautiful and understated bodyshell allied to commonplace mechanical components. But it was the sheer number of options that really caught the attention of the widest demographic. With five different engine options, six different transmissions, three suspension packages, three braking systems and a whole host of performance, colour and cosmetic choices, there was a Mustang to suit everyone.
Even more importantly, it was cheap.
The Mustang’s launch price of under $2,500 enabled blue-collar workers across America to release their inner rebel and momentarily escape the grime, tedium and thanklessness of industrial labour.
Bruce Springsteen may have made heroes of the men and women working in mines, mills and foundries, but it was Ford’s pony car that gave them the freedom and opportunity to gallop off into the sunset.
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