Vehicle Story
The Ford Thunderbird was a hastily conceived and designed offering. It went from bright idea to prototype in around a year via some truly awful name suggestions including “Detroiter,” “Beaver", and “Savile.” That was absolute lightspeed in car development cycles, even in the early 1950s. Ford were reluctant, of course, to confess that the imminent arrival of the Chevrolet Corvette had anything at all to do with the seemingly undue haste.
The first Thunderbird was launched at the 1954 Detroit Auto Show and was an immediate hit with a contemporary review stating that the car was a “morale builder that is real fun and sport to drive.” Perhaps more importantly for Ford, however, the Thunderbird outsold the Corvette by a staggering 23 to 1 in 1955. Despite this huge early success, Ford of the time liked to dabble. Consequently, a quick succession of revised generations of Thunderbird followed. Within 10 years of the first car appearing Ford had launched its fourth generation Thunderbird.
The fourth-generation cars had exchanged much of the earlier cars’ sporting pretentions for a more sophisticated “boulevard cruiser” bias. The styling had become a little squarer and more mature looking as a result. This shift broadly mirrored the American driver’s tastes, as they moved away from sports roadsters towards more refined coupe offerings. Despite this, the muscular 390 cu in FE V8 engine still lay at the heart of the beast and for the 1966 model year it was producing a meaty 315bhp.
Despite possessing the hallmarks of an almost entirely different model from its predecessors, the fourth-generation Thunderbird sold well over 90,000 units in its first year. Demand had dropped away a little by its last model year in 1966 but Ford still moved nearly 70,000 units that year. Ford were at it again, however, with a fifth-generation car following on for 1967. During its three-model year history over 235,000 fourth-generation cars were built at the Wixom Assembly Plant in Michigan and ultimately, like our fine example, finding themselves proud owners across the world.