Vehicle Story
Things didn’t necessarily start that well for the XJS. Like the children of admired and esteemed parents, it was born into an environment of great expectation and anticipation. By the time the XJS was unveiled in 1975, the E Type had already earned itself a place in the automotive hall of fame and was almost universally loved. Design plans for the XJS were initiated way back in 1965. The car was primarily designed by Malcolm Sayer, with paternal input and control from Sir William Lyons. With Jaguar struggling financially at the time, the XJS was under additional pressure needing to be a big success for the sake of the company.
Almost inevitably, given this context, the initial response to the XJS was, let’s say, muted. It was as if the XJS had been launched into the eye of a perfect storm. The world was in the grip of a fuel crisis, economies were teetering on the brink, and almost all the key XJS cheerleaders at Jaguar had either moved on or passed away. Added to this, the 1974 run-out models of the E Type had retailed at £3,743 whilst the XJS launched a year later, groaning under a mighty £8,900 price tag.
It may come as no surprise, then, that by the late seventies, with sales flagging, the suits at Jaguar were considering dropping the XJS altogether. Luckily, a saviour arrived in 1980 in the shape of Jaguar’s new Chief Executive, John Egan. Like the XJS, Egan had the odds stacked against him and a proverbial mountain to climb. Maybe he identified with the XJS’s plight as he immediately gifted the car a stay of execution.
That turned out to be one of Egan’s many shrewd moves. Hindsight shows that the XJS was initially the right car at the wrong time. Ultimately, the XJS, like a fine wine, just seemed to get better with age. By the time production ceased in 1996, the XJS had been in production for a full eight years longer than the E Type, with around 40,000 more of the later cars being produced.